In 2013-2014, the “Living Better…Living Green” initiative empowered 325 students as ambassadors for social change. A group of 11 students developed a professional grade Newscast in their videography class. The video was used as part of a social marketing campaign to reduce waste and promote recycling practices to over 5,000 households within the community. The video was shown at a local theater, reaching 75 people initially. The students also shared the video with family and friends online through social media. You can watch the video here.
In 2011-2012, Community POWER grant funding was used to engage students as ambassadors for social change to promote the "Living Better...Living Green" initiative. Waconia Public Schools contracted with Paul David (an award winning media specialist) who collaborated with Waconia's Lead High School Language Arts Teacher to engage a core group of nine students enrolled in the Video Production class. These students developed and produced a 25 minute "Newscast," which used as part of the "Living Better...Living Green" education campaign to reduce waste in schools, businesses and the community. Students participated in all aspects of the Newscast production, and approximately 35 other students, teachers, school personnel, agency/business staff and community residents were featured in the Newscast. The Newscast premier was debuted at the local movie theatre in February to an audience of over 140 parents, students, school staff, local officials, School Board Members, business owners and community residents. The Newscast was also presented to the local Rotary Club in March to 22 Rotarians (who represent local businesses and community leaders). A link to the Newscast was established on the district's website, and an email message was sent to all parents/guardians of K-12 grade students to watch the video. Over 750 views were recorded. Click here to watch the video.
Students from Waconia High School Conservation Club staffed a Rethink-Recycling educational booth during the Ridgeview Foundation "Friends and Family Come Together" expo in March. Approximately 550 people attended the event and approximately 100 informational brochures were distributed. Pledge Cards committing to reducing, reusing and/or recycling were signed by a total 112 participants who attended one or more of these events.