The Waste Less, Recycle More Challenge was launched to students and families at the Olson Elementary (OLE) Meet the Teacher night in September. Each family received a launch letter and Challenge calendar in a Rethink Recycling bag. Over 300 families attended the event at Olson Elementary and many students and families expressed excitement about having a bag for carrying their materials. All 500 OLE students received the bag at the event or in their classrooms on the first day of school. The Challenge launched to the community through advertisement in the local Sun Current newspaper reaching over 63,000 homes and businesses. The rest of the challenge continued with a new waste reduction and recycling topic each month communicated to students in a challenge pledge newsletter sent home with the students. The challenge was also discussed with students and classrooms when they were awarded monthly prizes at each month's rally. A bulletin board was also used to feature each month's challenge pledge and other related Waste Reduction and Recycling topics and materials. The top participating Waste Less, Recycle More Challenge classroom earned a field trip to the Hennepin County Recycling Center. Additionally at the school, Earth Day Week events and an updated bulletin board were implemented. In the larger community, the grant was presented at a live and locally televised Bloomington School District Board meeting and to the Bloomington School District PTSA organization.