The Silver Angel Thrift Store implemented a recycling and waste reduction education campaign reaching their store customers, donors, and clients. Staff were trained on waste reduction, they educated their customers, started an in-house reuse and recycling effort, and created a waste reduction information corner in the store. Over 340 clients and 13,000 customers have had access to this information. The store credits their 10% donation increase to their waste reduction education. Twenty “Think Before You Throw” ads promoting GreenGuardian.com were put in local papers and church bulletins reaching over 86,000 people four times or more. 225 people received a weekly store email for one year containing waste reduction tips. A waste reduction booklet was compiled containing all the tips. They also hosted two re-use events for Halloween costume creation and a Reuse Art event engaging 80 people. They plan to continue their waste reduction corner, weekly email tips, and workshops.